food UGC & recipe videos for australian brands.
Creator content that feels real and still sells your product.
We make scroll-stopping recipe reels and UGC that look like they came from a real kitchen, because they did. Every video is planned by a recipe developer and food stylist, so it's relatable for your audience and on-brief for you.
trusted by australian food brands.
McCormick Foods · San Remo Pasta · Hort Innovation · Murray River Salt · Scottsdale Pork · Cape Grim Beef · Bass Strait Beef, and many more
why our UGC works harder.
Most UGC creators can hold a camera. Few can develop a recipe that actually works, style it so it looks irresistible, and show your product in a way your customers will copy at home. We do all three.
The result is content that feels native on TikTok and Instagram, performs in paid social, and never looks like an ad pretending not to be one.
what we create.
- Recipe reels showing your product in a quick, cookable recipe
- UGC-style videos for organic and paid social, hook first
- Talking-to-camera content featuring Bec, our founder
- Behind-the-scenes and process videos for launches and campaigns
- Stills from the same session, either iPhone-style or professional editorial images, so every post has matching imagery
- Monthly content packages for an always-on social presence
what you get.
- Concepts and hooks written for your audience and platform
- Recipes developed and tested around your product
- Filming, editing and captions, delivered in vertical formats
- Ingredients included in our fees, so all costs are upfront, with nothing hidden or added later
- Clear usage rights for organic, paid and whitelisting, agreed upfront
how it works.
- Brief. Tell us about your product, platforms, audience and goals.
- Concepts. We send video ideas, hooks and recipes for approval.
- Film. We shoot in our kitchen studio, with stills captured alongside.
- Edit. We edit, caption and polish every video. Because concepts and hooks are locked in at the brief, what you see is what you signed off on.
- Deliver. Final videos arrive ready to post, run as ads or share as a collaboration post.
We work with brands all over Australia and New Zealand. Send your product to the studio, and we handle the rest.
frequently asked questions.
can we use the videos in paid ads?
Yes. Paid usage, whitelisting and duration are agreed upfront in your proposal.
how quickly can you turn content around?
Timelines depend on the number of videos and approvals. We'll confirm dates in your proposal, and we're happy to work to launch deadlines.
how much does UGC cost?
Recipe-led UGC videos (hands and recipe only) start from $500 + GST each, and creator-led videos with Bec on camera start from $800 + GST. Both include concept and hooks, a custom recipe, ingredients and edits for Reels, TikTok and paid social, plus organic and paid usage. Final pricing depends on the number of videos and how the content will be used. Our 2027 Services Guide walks through our best selling packages and rates.
ready to create something delicious?
Download the 2027 Services Guide to see how we work, our packages and rates, or tell us about your project and we'll put together a custom proposal. See also recipe development and food styling.