Inflation: everything's getting more and more expensive. But there's another, quieter problem flooding our supermarket shelves that's equally troubling for consumers and brands alike.

Welcome to the era of shrinkflation.

The vegan boom has evolved. Consumers are widening the table, choosing balance over labels, and embracing real eating without compromise. Plant-forward meals collide with the return of butter and red meat; today's food lovers want choice, authenticity, and connection. For food brands, that means moving beyond trends and creating content that celebrates how people actually eat.

Fancy an early Christmas gift?
I’ve collated my favourite festive content ideas to make your product the hero this holiday season, even if it’s not a traditionally ‘Christmassy’ flavour.

With Australians forecast to spend a staggering $26.7 billion on food alone during the festive season, the competition for attention is fierce. There are so many ways food brands can leverage authentic Australian Christmas traditions, adapt to changing consumer spending habits, and create visual content that positions their products as essential to the Aussie festive table.

Plant based cheeses have long been a rubbery, squidgy, structurally questionable mess. But there’s hope on the horizon with plant based foods getting better and better, thanks to science and perseverance.

With so many people embracing sober-curious lifestyles, especially younger generations, I wanted to explore how I'd approach creating a brand in this space that feels authentic rather than just jumping on a trend. This is part of my "If I Ran a..." series where I share my creative vision for different types of businesses.

From kitchen staples to premium items, smart positioning, value communication, and powerful visual content can help maintain customer loyalty even during the cost of living crisis.

As Australia's retail liquor industry continues to evolve, smaller businesses are finding innovative ways to compete with established players. From the rise of health-conscious alternatives and non-alcoholic options to sustainable practices and direct-to-consumer social media marketing, the landscape is shifting.

I recently had the incredible opportunity to capture the essence of Gold Coast icon, The Imperial Hotel (formerly Palazzo Versace). My family joined me for this special assignment, allowing us to experience firsthand the perfect blend of beachside luxury and world-class hospitality.

From sustainable practices to community building, discover how I'd approach creating a modern bakery brand that prioritises quality, authenticity, and those perfect moments of joy that come with every delicious bite.

Fail to plan, plan to fail! Planning your marketing is essential, but it can be difficult to know what to structure campaigns around. We’ve solved that problem for you with the Food Design Studio Marketing and Content Calendar!

Your product doesn't need to be an instant meal to be convenient. The key is demonstrating how it seamlessly integrates into your customers' hectic daily routines.

There are countless ways to build demand for fresh, locally sold produce like meat and veg. Here’s what I’d do if I ran a butcher shop…

The culinary and food space moves fast. With the trend cycle influencing the food we eat, brands need to keep their finger on the pulse. I’ve put together my top 3 predictions on the food trends that will be big in 2025. Take note!

An invitation from me to you: Rise & Refine Women’s Networking Lunch

Beautiful food imagery influences your customers’ perception of your product's taste and value and creates a complete sensory experience that begins long before the first bite.
What exactly happens in our brains when we see an appetising image?

To celebrate the launch of The Pink & Red Club, I’m running my first ever giveaway!

Introducing The Pink & Red Club, a recipe library and community for vibrant foodies like you.

I've had the privilege of working with countless food products over the years. This unique vantage point has given me valuable insights into what makes a product truly stand out. Today, I want to share with you some of my thoughts on one of the most crucial, yet underestimated aspects of food product success: packaging.

As a food photographer and stylist, I've seen my fair share of licensing queries. Whether it's for packaging, marketing materials, or those gorgeous recipe books you're planning, having a base understanding of image licensing is crucial.