how to make your product shine this christmas (even if it’s not a turkey)
Fancy an early Christmas gift?
I’ve collated my favourite festive content ideas to make your product the hero this holiday season, even if it’s not a traditionally ‘Christmassy’ flavour.
If you’re in the food or beverage industry, I’ve got an early gift for you!
My best festive content ideas, wrapped up neatly and ready to go.
Why? Because the Australian Christmas food industry is worth a whopping $28 billion. Yep, billion (with a B!). And when it comes to gifting, food and drink are the third biggest category, right behind toys and tech.
There’s plenty of opportunity for brands who know how to plate themselves just right for the festive season.
So, if you’ve ever thought, ‘My product isn’t really Christmas-y…’
Think again!
You don’t need to be a turkey to get a slice of the Christmas action.
(Pun absolutely intended.)
The secret? Finding creative, natural ways to tie your product into the festive spirit, without forcing it or faking it. Whether you sell snacks, sauces, spices, or smoothies, there’s a way to make your brand part of Australia’s favourite foodie season.
Here’s how to do it, plus a few content ideas to get those sleigh bells ringing!
1. Rethink What “Festive” Looks Like
Not every brand needs to show a full Christmas spread with a glazed ham and matching napkin rings. (In fact, for some products, that approach can feel about as natural as tinsel on a gum tree.)
Instead, think about what your audience is really doing this time of year.
Are they hosting casual BBQs? Bringing a plate to the office party? Gifting homemade treats to friends? That’s your entry point.
Your content doesn’t have to scream Christmas, it just needs to whisper ‘you’ll want this at your next celebration’.
For example, instead of a heavily styled Christmas table, maybe it’s:
A grazing board packed with your product, shot under golden afternoon light.
A giftable jar of something delicious, with a handwritten tag that says ‘Made with love (and a dash of your product)’.
A summer cocktail with a festive twist.
See? Instantly more relevant, more Australian, and much more you.
2. The Party Canapé Everyone’s Bringing This Year
From end-of-year drinks to ‘Friends-mas’ picnics, December is basically a non-stop food parade.
Position your product as the thing to bring when you’re told not to bring a thing.
Show it as the hero ingredient in a crowd-pleasing canapé, dip, or snack.
Bonus points if it’s easy to prep, pretty to serve, and photograph-worthy!
Imagine captions like:
‘Warning: bring this to a party and you’ll be the designated snack provider for life.’
This type of content works beautifully for social media, such as short videos, recipe reels, or carousel-style tutorials that show your audience how to recreate the idea using your product.
3. DIY Christmas Gifts (That People Actually Want)
Move over, bath salts and socks! Edible gifts are having a moment.
Show your audience how your product can be turned into a homemade Christmas present. Think:
Flavoured butters or sauces in little jars.
Cookie or brownie mixes in layered glass containers.
A small gift box of mini snacks, wrapped with a touch of branding.
This type of content feels personal, practical, and Pinterest-worthy, so is perfectly ideal for lifestyle brands that want to connect emotionally with consumers. It’s also an easy way to tap into the ‘thoughtful gifting’ trend, especially when cost-of-living pressures mean more people are opting for DIY gifts this year.
4. Cheers to Christmas!
Cocktails (and mocktails) are a huge content opportunity during the festive season.
Whether your product is the drink itself, a garnish, or a snack that pairs perfectly with it, you can work it into the cheers moment.
Try concepts like:
‘The signature cocktail your guests will be talking about until next Christmas.’
‘Your product, three ways: in the glass, around the rim, and on the grazing board beside it.’
Visually, this is where your brand can shine: glittering ice cubes, citrus slices, and summer light bouncing off a chilled glass. Perfect for both static photography and video.
5. Santa’s Secret Ingredient
Here’s your permission to get playful!
Christmas is a great time to surprise your audience with unexpected recipe uses for your product, the kind that make them stop scrolling and say, ‘Wait, that’s genius…’.
Think along the lines of:
Sweet potato cookies.
A dash of chilli in the chocolate sauce.
A festive trifle that swaps traditional sponge for your product.
It’s all about showing off versatility in a fun, approachable way. This is how you position your brand as creative, confident, and always ahead of the trends.
6. How to Stay (Mostly) Healthy This Festive Season
If your brand leans toward the health-conscious side, December can feel like a tricky time to market. But that’s exactly why it’s the perfect moment to show up.
Create content that speaks to balance, not restriction.
You could:
Reinvent a festive favourite with a lighter twist.
Create a ‘morning-after’ recipe using your product (hello, recovery smoothie!).
Highlight how your product helps people enjoy the season guilt-free.
Audiences don’t want lectures, but they do want inspiration. So frame your product as the hero that helps them enjoy Christmas and feel good doing it.
Or… Let Food Design Studio Do It for You
If the idea of brainstorming, styling, and shooting all that content feels a little overwhelming, trust me - you’re not alone.
That’s where Food Design Studio comes in.
From concept and recipe creation to full photography and campaign styling, we turn your brand’s festive vision into polished, scroll-stopping content. Whether it’s a cocktail series, a product photoshoot, or a digital campaign rollout, we handle it all (and with an extra dash of Christmas magic!).
Spots for holiday production are limited, so if you’re ready to make your brand part of Australia’s $28 billion Christmas story this year, now’s the time to get started.
Because the sooner your campaign’s ready, the sooner you can sit back, relax, and say, ‘Job done - pass the pav!’.
