food and product photography for australian FMCG brands.
Images that sell on shelf, online and in the feed.
We photograph food and beverage products the way shoppers want to see them: styled, appetising and true to the pack. From packaging to campaign hero shots, it's all styled, shot and edited in-house.
trusted by australian food brands.
McCormick Foods · San Remo Pasta · Hort Innovation · Murray River Salt · Scottsdale Pork · Cape Grim Beef · Bass Strait Beef, and many more
why brands shoot with FDS.
Most product photographers shoot the pack, then hire an external food stylist and recipe developer, so you pay for three suppliers and manage three schedules. We do it all in-house, and we make people hungry for what's inside the pack. Because we style the food and develop the recipes ourselves, your product appears in real, craveworthy dishes as well as styled product shots, all from one shoot day.
One brief gets you consistent imagery across your whole range, ready for every place it needs to work.
what we shoot.
- Packaging photography: styled hero and serving-suggestion images for your pack
- Styled hero product shots that show your range at its best
- Lifestyle and serving-suggestion shots that show your product in use
- Campaign and advertising imagery for launches and seasonal moments
- Social-ready crops and short video from the same session
what you get.
- A shot list and creative direction agreed before the shoot
- Professional food styling and props, included
- Edited, retouched images in every crop you need: pack, web, retail and social
- Optional recipe development and video, planned into the same shoot
- Ingredients included in our fees, so all costs are upfront, with nothing hidden or added later
- Clear usage rights, agreed upfront
how it works.
- Brief. Tell us about your range, where the images will be used and your brand guidelines.
- Plan. We send a shot list, styling direction and prop plan for approval.
- Ship your product. Send stock to our Queensland studio, or we shoot on location.
- Shoot and edit. We style, shoot and retouch every image in-house.
- Deliver. You receive final images cropped for every channel.
frequently asked questions.
how much product should I send?
We'll tell you in your shot list. It depends on the number of shots and recipes, and we always allow spare stock for hero shots.
can you match our existing brand imagery?
In almost every case, yes. Send your brand guidelines and past imagery, and we'll match the lighting, styling and colour. If something can't be matched exactly, we'll tell you before the shoot.
how much does product photography cost?
Styled product shoots start from $800 + GST, and projects with custom recipe development start from $1,400 + GST. Final pricing depends on the number of products and shots, whether you need recipes or video, and how the images will be used. Our 2027 Services Guide walks through our best selling packages and rates.
ready to create something delicious?
Download the 2027 Services Guide to see how we work, our packages and rates, or tell us about your project and we'll put together a custom proposal. See also food styling and recipe development.