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    <lastmod>2026-01-25</lastmod>
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    <loc>https://www.thefooddesignstudio.com/thefeed/whathappenedtothevegantrend-5mlj3</loc>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>The Feed - shrinkflation: the invisible shift reshaping food marketing &amp;amp; consumer trust - Inflation: everything's getting more and more expensive. But there's another, quieter problem flooding our supermarket shelves that's equally troubling for consumers and brands alike. Welcome to the era of shrinkflation.</image:title>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/whathappenedtothevegantrend</loc>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>The Feed - what happened to all the vegans? - The vegan boom has evolved. Consumers are widening the table, choosing balance over labels, and embracing real eating without compromise. Plant-forward meals collide with the return of butter and red meat; today's food lovers want choice, authenticity, and connection. For food brands, that means moving beyond trends and creating content that celebrates how people actually eat.</image:title>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/festivecontentideas</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
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      <image:title>The Feed - how to make your product shine this christmas (even if it’s not a turkey) - Fancy an early Christmas gift? I’ve collated my favourite festive content ideas to make your product the hero this holiday season, even if it’s not a traditionally ‘Christmassy’ flavour.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/christmasinaustraliatrends</loc>
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    <lastmod>2025-10-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1757833965636-6DXEAIVV8A0D0Z2DH6JE/1M3A8813-Edit.jpg</image:loc>
      <image:title>The Feed - inside Australia’s christmas food industry: the top trends &amp;amp; spends - With Australians forecast to spend a staggering $26.7 billion on food alone during the festive season, the competition for attention is fierce. There are so many ways food brands can leverage authentic Australian Christmas traditions, adapt to changing consumer spending habits, and create visual content that positions their products as essential to the Aussie festive table.</image:title>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/plantbasedcheese</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1739001128173-6STJ62SDN2DM2UV85Y8N/DA+Broccoli+Pizza+Base+-+4-5+Crop-2.jpg</image:loc>
      <image:title>The Feed - vegan cheese doesn't taste the same , but should it? - Plant based cheeses have long been a rubbery, squidgy, structurally questionable mess. But there’s hope on the horizon with plant based foods getting better and better thanks to science and perseverance.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/ifirana-nonalcoholicdrinksbrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1739006273164-CMQUO1UFE86K0IE14OM0/1M3A2792-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a… non-alcoholic drinks brand. - With so many people embracing sober-curious lifestyles, especially younger generations, I wanted to explore how I'd approach creating a brand in this space that feels authentic rather than just jumping on a trend. This is part of my "If I Ran a..." series where I share my creative vision for different types of businesses.</image:title>
    </image:image>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/marketingyourfoodbrandduringcostoflivingcrisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1747193451688-YZTPSN8RWCYJ6OPG2NVN/1M3A6063.jpg</image:loc>
      <image:title>The Feed - marketing your food brand during a cost of living crisis. - From kitchen staples to premium items- smart positioning, value communication, and powerful visual content can help maintain customer loyalty even during the cost of living crisis.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/australianalcoholindustry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1727315322375-HH4L7RG76NEOYLSDD7LQ/1M3A2720-Edit.jpg</image:loc>
      <image:title>The Feed - the changing face of the aussie alcohol industry. - As Australia's retail liquor industry continues to evolve, smaller businesses are finding innovative ways to compete with established players. From the rise of health-conscious alternatives and non-alcoholic options to sustainable practices and direct-to-consumer social media marketing, the landscape is shifting.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/onlocationshoot-theimperialhotel</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/147cde6e-0ede-4ce2-8957-bd2a88cb6b18/The+Imperial+Hotel+-+Social+Ready+Images--2.jpg</image:loc>
      <image:title>The Feed - on location at: the imperial hotel gold coast. - I recently had the incredible opportunity to capture the essence of Gold Coast icon, The Imperial Hotel (formerly Palazzo Versace). My family joined me for this special assignment, allowing us to experience firsthand the perfect blend of beachside luxury and world-class hospitality.</image:title>
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      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
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      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
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      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1746512663200-N2AYBJESL0F9WLBIX5U0/The+Imperial+Hotel+-+Social+Ready+Images--18.jpg</image:loc>
      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1746512573819-LGSBTU64H3AS2MN5FXSS/The+Imperial+Hotel+-+Social+Ready+Images-3.jpg</image:loc>
      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1746512813923-U3QLSBSIQJZ0HZC4Z4KY/The+Imperial+Hotel+-+Social+Ready+Images--18.jpg</image:loc>
      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1746512739924-6ASJQ7M6M6NCBNNJC1BY/The+Imperial+Hotel+-+Horizontal--4.jpg</image:loc>
      <image:title>The Feed - on location at: the imperial hotel gold coast.</image:title>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/ifiranabakedgoodsstore</loc>
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    <lastmod>2025-05-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1742274635054-RE4MNVCNS2E6EIZW1G8Q/1M3A4865-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a…bakery edition. - From sustainable practices to community building, discover how I'd approach creating a modern bakery brand that prioritises quality, authenticity, and those perfect moments of joy that come with every delicious bite.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/whattodowhenyouverunoutofcampaignideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1744354254473-T00UTBUVEWGSKB9Z6XER/FDS-IMAGES.png</image:loc>
      <image:title>The Feed - what to do when you’ve run out of campaign ideas… - Fail to plan, plan to fail! Planning your marketing is essential, but it can be difficult to know what to structure campaigns around. We’ve solved that problem for you with the Food Design Studio Marketing and Content Calendar!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/quickandeasyrecipecontent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1738559441460-XPZQIHYUFYKD04F3DXE2/AustEggs2024-Portrait-29.jpg</image:loc>
      <image:title>The Feed - quick &amp;amp; easy recipe content: the secret sauce for modern food brands. - In today's fast-paced world, few home cooks dream of tackling complex, time-consuming recipes like.. the croquembouche. Instead, there's an overwhelming demand for quick, convenient meal solutions that fit into busy lifestyles. Your product doesn't need to be an instant meal to be convenient. The key is demonstrating how it seamlessly integrates into your customers' hectic daily routines.</image:title>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/ifiranabutchershop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1735193026684-PJ6NMOTIHILPGM4GALL1/1M3A4225-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop. - There are countless ways to build demand for fresh, locally sold produce like meat and veg. Here’s what I’d do if I ran a butcher shop…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1741734899822-3UTPY0F6Q0R0OCW6X1IE/MOJS+-+Peppercorn+Wagu+Steak+Recipe-3.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1735192804480-R1WC9UKVH4HQJ2W4A45P/1M3A4228-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1728548350567-YNFIOHFS0D9U6WEYEOLH/1M3A0953-Edit-2.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1735193026684-PJ6NMOTIHILPGM4GALL1/1M3A4225-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/d4cc4c45-4f1e-4e83-bb4b-c223cd1fd237/1M3A0266-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1741734837245-MIDPL03X5DZLI4NLOK0X/MOJS+-+Poached+Chicken-1.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1741734929520-B5JMQUN7Y7IQIE91RY4C/MOJS+-+Peppercorn+Wagu+Steak+Recipe-2.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1728548630772-BQQ85TNDWE6FWD15MQOI/1M3A1313-Edit.jpg</image:loc>
      <image:title>The Feed - if I ran a… butcher shop.</image:title>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/2025foodtrends-ITUYx-dzf5r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1732789128218-RRAI88E8HBIY601H3QT7/DA+-+Portrait+Crop--3.jpg</image:loc>
      <image:title>The Feed - 3 food trends set to go viral in 2025. - The culinary and food space moves fast. With the trend cycle influencing the food we eat, brands need to keep their finger on the pulse. I’ve put together my top 3 predictions on the food trends that will be big in 2025. Take note!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/riseandrefineevent-umwUM</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/127bf03f-3bb5-4354-b91e-a5acc8fe60dc/4CAD2B46-7860-4B99-B9A0-F1F581A0A7DC.jpg</image:loc>
      <image:title>The Feed - an invitation: rise &amp;amp; refine event. - This isn’t as much a blog article as it is an invitation.. I'm bubbling with excitement because this February, I'll be co-hosting a beautiful women's networking lunch, right here on the Gold Coast.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/whyweeatwithoureyes-PKnmN</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/4c4b8722-ffa1-4e6a-b6b4-014f2ba4b485/1M3A3750.jpg</image:loc>
      <image:title>The Feed - why we eat with our eyes. - We intuitively know that things that look good sell well and are more desirable, but the saying "we eat with our eyes first" is an actual scientific fact backed by some pretty interesting research. This week’s blog article is all about the fascinating world of visual perception and taste!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/pinkandredclubgiveaway-a7G3z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/8e0ae455-4a1d-4b4c-bdba-9ea37259d0b8/_M6A2576.jpg</image:loc>
      <image:title>The Feed - my first giveaway! - To celebrate the launch of The Pink &amp; Red Recipe Club, I'm hosting my very first giveaway, featuring an incredible collection of premium kitchen and pantry essentials from some of my favourite Australian culinary and homewares brands.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/pinkandredclublaunch-z30FO</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/6b402326-4690-461c-b922-edafc8612103/_M6A2551.jpg</image:loc>
      <image:title>The Feed - the pink &amp;amp; red recipe club is here! - If you’ve been following me on socials, you know I’ve been buzzing with excitement over this and just dying to tell you! Well, the day has come where I can finally spill the beans….</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/foodpackaging-G4OCd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1728617560961-C7XWDZMRCHN5OCTOJLIY/1M3A0482-Edit.jpg</image:loc>
      <image:title>The Feed - the power of food packaging: a photographer's perspective. - I've had the privilege of working with countless food products over the years. This unique vantage point has given me valuable insights into what makes a product truly stand out. Today, I want to share with you some of my thoughts on one of the most crucial, yet underestimated aspects of food product success: packaging.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/imagelicensing101-izw8O</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1728887189369-6AZQR6JUFLXVJJPQM92T/Honey+Salmon+Bowl2.jpg</image:loc>
      <image:title>The Feed - image licensing 101. - As a food photographer and stylist, I've seen my fair share of licensing queries. Whether it's for packaging, marketing materials, or those gorgeous recipe books you're planning, having a base understanding of image licensing is crucial. So, in this week’s blog post I’ve decided to break some of the basics down for you!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/littletreatculture-A1w4L</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/cadcf217-5580-4078-a430-3b37233ae2d6/c6c3998c-1607-443b-8f73-abad0980dcb7.JPG</image:loc>
      <image:title>The Feed - how food brands can harness little treat culture. - Let’s face it. Life is expensive af right now. So it’s not surprising that in today's economic climate, where major purchases are becoming increasingly challenging, we're seeing the rise of 'little treat' culture.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/whyyouneedrecipeaspartofyourmarketingstrategy-Edixs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/2dacf5c4-ff16-45ad-bedc-77533e85b07f/Salted+Choc+Brownie-1.jpg</image:loc>
      <image:title>The Feed - why you need recipes as part of your marketing strategy. - In the competitive world of food marketing, standing out from the crowd is crucial. Everyone knows about the power of content marketing, but one powerful content strategy that food brands often overlook is the use of recipes.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1718516772366-KJ8KLFQPIMQ5X28361HS/1M3A0841-Edit.jpg</image:loc>
      <image:title>The Feed - why you need recipes as part of your marketing strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1717652202279-JLFGJ4DUT1BG3I7NACS1/1M3A0896-Edit.jpg</image:loc>
      <image:title>The Feed - why you need recipes as part of your marketing strategy.</image:title>
    </image:image>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/naturalightfoodphotography-4pEou</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>The Feed - the art of natural light food photography. - One of the most asked questions I get is: what is natural light photography, and why do we use it?</image:title>
      <image:caption>At Food Design Studio, natural light photography is our signature style, and for good reasons. In this blog post, we'll delve into why we favour natural light over artificial sources and how it benefits our food photography.</image:caption>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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      <image:title>The Feed - the art of natural light food photography.</image:title>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/halloweeninaustralia-f64Y6</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:caption>Here’s why:</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1723099190734-X2JCJUQPKAE8TN4BGS9M/1M3A2125-Edit.jpg</image:loc>
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      <image:title>The Feed - halloween in australia is a growing bandwagon, and why food brands should jump on.</image:title>
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      <image:title>The Feed - halloween in australia is a growing bandwagon, and why food brands should jump on.</image:title>
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      <image:title>The Feed - halloween in australia is a growing bandwagon, and why food brands should jump on.</image:title>
    </image:image>
    <image:image>
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      <image:title>The Feed - halloween in australia is a growing bandwagon, and why food brands should jump on.</image:title>
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      <image:title>The Feed - halloween in australia is a growing bandwagon, and why food brands should jump on.</image:title>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/fathersdayfoodmarketing-Us2b8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/4180a375-621f-44a4-b6ec-22fe35e3995e/Screenshot+2024-07-16+at+11.44.13%E2%80%AFAM.png</image:loc>
      <image:title>The Feed - food is a dad’s love language. - If you run or market a food brand, this is your reminder that Father’s Day is right around the corner (September 1st!) There’s plenty of reasons for brands to level up their marketing and engage!</image:title>
    </image:image>
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      <image:title>The Feed - food is a dad’s love language.</image:title>
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      <image:title>The Feed - food is a dad’s love language.</image:title>
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      <image:title>The Feed - food is a dad’s love language.</image:title>
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      <image:title>The Feed - food is a dad’s love language.</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1721094846003-WQ7DTNY98JPO0281UMNQ/1M3A0953-Edit-2.jpg</image:loc>
      <image:title>The Feed - food is a dad’s love language.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1721094911861-ATBJG98NU8LYDGSVIIGV/Screenshot+2024-01-04+at+1.41.18+pm.png</image:loc>
      <image:title>The Feed - food is a dad’s love language.</image:title>
    </image:image>
    <image:image>
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      <image:title>The Feed - food is a dad’s love language.</image:title>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/myrecipedesignprocess-E2HEj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/71e3111d-0b14-4585-837a-1e511f620e8d/3.jpg</image:loc>
      <image:title>The Feed - my deliciously fun recipe design process. - A peek into how I do what I do every day- designing recipes and making magic!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/salted-maple-carob-marshmallows-WvmJl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/f0255673-e9af-4246-bc3d-f4160f780db9/1M3A0667_1-Edit.jpg</image:loc>
      <image:title>The Feed - salted maple carob marshmallows. - A cross between salted carob &amp; salted maple - These fluffy cloudlike marshmallows are gluten-free and super fun to make!</image:title>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/gyro-beef-skewers-VyX0N</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>The Feed - gyro beef skewers. - These BBQ Beef Skewers are cooked in Dezi Cooks Gyro seasoning, and sprinkled with Murray River Salt Flakes for the ultimate Souvlaki perfection!</image:title>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/air-fryer-sweet-potato-chips-V22vh</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>The Feed - air fryer sweet potato chips.</image:title>
      <image:caption>I’ve got the easiest hack for the BEST Sweet Potato Air Fryer Chips in town. You’re going to want to soak them in ice cold water and then add cornflour to the mix before blasting them in the air fryer. Served best with my easy garlic aioli of course!</image:caption>
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    <loc>https://www.thefooddesignstudio.com/thefeed/roasted-sweet-potato-dip-LTqPS</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>The Feed - roasted sweet potato and macadamia nut dip. - A dip for spreading on virtually anything!</image:title>
      <image:caption>Think: A chunky pesto, but it’s made from gorgeous colourful sweet potatoes!</image:caption>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/greek-inspired-lamb-cutlets-bvfo7</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>The Feed - greek inspired lamb cutlets.</image:title>
      <image:caption>I’ve given these Lamb Cutlets a Greek twist, marinating them in garlic, oregano and lemon juice before charring and cooking them over a hot BBQ. Served with my simple Greek salad for extra points!</image:caption>
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    <loc>https://www.thefooddesignstudio.com/thefeed/category/Industry+Insights</loc>
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  <url>
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  <url>
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  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/category/Resources</loc>
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  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/thefeed/category/Behind+The+Scenes</loc>
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  <url>
    <loc>https://www.thefooddesignstudio.com/recipe-library-old</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-02</lastmod>
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    <lastmod>2026-01-31</lastmod>
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      <image:title>Recipes | Professionally Developed Recipes by Food Design Studio - vodka, carob &amp;amp; orange cocktail. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thefooddesignstudio.com/recipe-library-old/snake-charmer-cocktail</loc>
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      <image:title>Gallery</image:title>
      <image:caption>Easy oven baked salted maple pork ribs on a wire rack, with a meat cleaver beside them and a bowl of Lake Deborah Salt with a spoon in the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/3f50455d-2247-4a04-b044-4b6c3b47f4a3/1M3A8593.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>A tub of Yarra Valley Dairy's Persian Fetta Cheese served next to a fresh and colourful peach summer salad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/2dd0222f-3ae0-4f5a-961c-1a55642c82f1/1M3A6329.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>A wooden bowl of hummus topped with black and green olives, cherry tomatoes, lemon slices, and fresh herbs, with pita bread triangles on top and around the bowl, placed on a burlap cloth on a beige surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/e62c9f18-e2ac-455b-aca5-16eef9a530a6/1M3A9068.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>Close-up of a bowl of homemade butter chicken curry garnished with fresh corriander, served with flaked almonds, lime wedges, and popadom crackers on the side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/f1d636c9-a2da-45c1-bb07-5ca71defe4d7/Birdseye+-+icecream+scoop.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>An easy gluten free one pan chocolate chip cookie skillet served with vanilla ice cream and sea salt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/8625bdb1-8413-4a01-9901-f3da71b41cb9/IMG_0877.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>A classic burger with lettuce, cucumber, and herbs on a bun, placed on a wooden board next to a tub of Murray River Salt Pink Flakes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/0272464f-f30b-43e5-9cc0-e58cac5208d0/Screenshot+2024-03-31+at+1.02.13%E2%80%AFpm.png</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>A freshly baked gluten free apple crumble pie topped with whipped cream and sliced almonds, with a scoop of whipped cream in a copper cup nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/bde87c43-2306-4557-b141-8c45d358097a/1M3A8545.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>Fresh summer salad with sliced tomatoes, peaches, avocado, Yarra Valley Dairy Feta Cheese, and basil leaves on a white plate, with peach-colored marbled salad servers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/803c0716-3d63-49d7-981b-71d6ed8f5dda/1M3A7730.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>Fresh salmon fillet from the Gold Coast Tasman Star Seafood Fish Mnger served and styled on a wire rack, with salt, pepper, and seasoning in small bowls nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/277d5cbc-6554-41d3-9748-43f3642efec1/1M3A7724.jpg</image:loc>
      <image:title>Gallery</image:title>
      <image:caption>A poke bowl with salmon, cucumber, avocado, red onion, and carrots, garnished with fresh corriander and black sesame seeds, placed on a woven placemat with chopsticks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/servicesguide</loc>
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    <lastmod>2025-10-06</lastmod>
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  <url>
    <loc>https://www.thefooddesignstudio.com/on-location</loc>
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    <lastmod>2026-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/d7a643ea-50a2-481c-91fb-46130cd79104/IMG_8852.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A customer holding a plate with a very large slice of housemade lemon meringue pie from a famous cafe on the Gold Coast called Pasture and Co.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/0d6e5ef0-4a03-481e-8d38-552277db05f7/_MG_8976.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A slice of gluten free carrot cake with cream and toppings on a white plate, decorated with flower petals and crushed pistachios, held by a persons hand at a cafe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/5e01e0ee-5000-43a1-bca9-74066408c472/1M3A1131-Edit.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>Chocolate cookies decorated with caramel, brownie pieces, and caramel swirls on a wooden cake stand at a local Palm Beach, Gold Coast Cafe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/993e7029-f5b1-4539-a1b7-7bfef320c7b7/1M3A5579.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A person holding a golden cinnamon roll in one hand and a takeaway coffee cup in the other, with a striped awning and urban buildings in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/5985ca93-d4ce-47f8-9d60-547f7a176ffc/1M3A8840.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A person holding four bottles of freshly made, colourful cold pressed juice, each with a tag, against a black top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/b9c2a510-356e-41dd-877a-25671ba84979/1M3A1897-Edit.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A white plate with two slices of toasted bread drizzled with olive oil and a small cup of mixed green and purple olives garnished with a sprig of rosemary, on an orange surface with a gravel background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/a5703b41-ad1f-4b16-8f03-03ae9b846f24/1M3A4741.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A takeout box with a brioche burger bun containing egg, bacon and relish with and a Sacred Grounds akeaway coffee cup resting on sandy beach with green plants and ocean in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/61a6fd97-4f33-40e8-8b1b-7ad3f0ed2bcc/_MG_0462.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A woman in a white dress standing at an outdoor café or coffee stand, making an order with a barista. The café has white walls and plants in the background, with a sign that says 'The Loft' and beige wicker chairs nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/f7bcf37f-080e-4217-826f-d19960e575aa/1M3A1036.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>Sliced roasted sweet potato with dollops of sour cream, guacamole, and sprinkled seeds on a grey plate at a cafe to advertise their lunch menu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/482fddd5-d0bd-4540-aae1-a98c9a20e874/IMG_3612.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A woman holding a glass of champagne with a strawberry and mint leaf inside for styling decoration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/e923d55f-423b-4399-8c53-70ffce8153c9/1M3A3704-2.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A yellow cocktail in a martini glass garnished with purple and pink edible flowers, set on a white surface with a bamboo fence and green plants in the background to advertise a new cocktail menu at a Gold Coast Cafe &amp; Bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/b071f3d0-9436-4842-808b-a55bd1e90964/1M3A5543.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A woman sitting outside a café, looking at her phone, with a drink on the table. The café worker is smiling through the window behind her.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/2aa944f0-ac0b-4528-b455-96e01230b9d9/1M3A7415.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A young girl with blonde hair smiling and holding a cup of orange beverage with a black straw, dressed in a navy blue dress with white daisy pattern, wearing earrings and a gold bracelet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/b476b89b-836f-488c-ac15-9f4c387db3c8/1M3A5547.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A croissant on top of a disposable coffee cup from a cafe in front of a brick wall for an industrial style look.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/5e0e6a5b-6b45-4545-b319-9aba976a618f/1M3A3393.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A cafe barista pouring steamed milk into a latte cup with latte art on top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/7c197f19-9bf6-412d-b5b6-b93e64b2f50b/1M3A1573-Edit.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A bowl of rice pudding topped with yellow melon balls, pumpkin seeds, ground spices, and fresh herbs, placed on a concrete surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/a28cb4b2-68da-45d9-a34c-a90f9bcb2229/1M3A1448.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>A bowl of housemade porridge topped with a slice of pear, a green leaf, and a red garnish, with crispy housemade gluten free grain crackers on the side. A cup of coffee is in the background on a wooden table to showcase the cafe environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/5f77678f-5abe-4715-b633-d3db3300eef1/_MG_8818.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>Two hands holding glasses of colorful bubbly drinks for a toast, one with a peach-colored drink and the other with a yellow drink, against a plain white background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/98fc42b2-0e3d-4a56-9a8d-11adde793d01/1M3A1080-Edit.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>Two cans of Cococoast Coconut Water being poured into each other against a green wall, with shadows and splashes of coconut water to create an eye catching scene.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/e97cdf78-cd96-4241-b160-423d8ff081e2/1M3A1635-Edit.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>Bowl of poached eggs topped with sauce, herbs, and pickled onions, served with two pieces of flatbread, on an orange table.</image:caption>
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    <image:image>
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      <image:title>On Location</image:title>
      <image:caption>A bowl of creamy Cauliflower Soup garnished with herbs, black sesame seeds, and a drizzle of oil, with a slice of toasted bread on the side, served on a tray with newspaper underneath, outdoors on a light-colored table.</image:caption>
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    <image:image>
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      <image:title>On Location</image:title>
      <image:caption>Cafe worker pouring steamed milk into a cup of brewed coffee to create latte art for a customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/c9eb4ebc-1459-4c79-8991-ebdc2cdea417/1M3A8828.jpg</image:loc>
      <image:title>On Location</image:title>
      <image:caption>Many uncooked croissants arranged closely together, showing their crescent shape and layered dough for texture and a droolworthy image to showcase the behind the scenes of the cafe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefooddesignstudio.com/kitchenclub</loc>
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    <lastmod>2026-03-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6412a3940fe16d5378a4acb6/1751255892720-QWCUZ7BMXTSM5N91K3CI/1M3A7194.jpg</image:loc>
      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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      <image:title>Kitchen Club</image:title>
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